Pai Skincare
Spring & Summer 2020
Packaging, primary
Art Direction — Alley Kurgen
Studio — Concrete
Client — Pai Skincare
I joined the Pai Skincare team at Concrete to help create the illustrations and other packaging details. Pai has a broad range of skincare products, and they wanted it to be easy for consumers to visually distinguish their favourites. We created individual illustrations for each product so a customer can quickly recognise their choice.
![](https://freight.cargo.site/t/original/i/bee63d76ee5fa54c3ca28bdb1268f5969741ec4c38eadb9b42824531e905d34d/POLLY-PLUM_1_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/30f993b65190a1936f6c63474cbc88e287692a3533a5107c44e434120f15f68a/VIPERS-GLOSS_1v2_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/da9e01eb23d71225aa87938dd209a14039ae1acc5be26eed7ed2edec720573f2/LIVING-WATER_1_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/744a4420c0a167963dbebda8ff1170dcf12c0debede9366d73e73b2ab7126f14/PAI-1063_DIRECTIONS_DESKTOP_485x.jpeg)
![](https://freight.cargo.site/t/original/i/e1613a5f84bbc3e21dfc60a82d733ca752a95042c2383ba7d2faad96112f53fa/DINNER-OUT_1v2__1_67813993-1900-4982-8df1-5fcfa2e54d35_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/70bce8860eb5d60b1067ddba26df5545cde1dc19a0a54ff1f984ba4021f7eaae/INSTANT-KALMER_1_a6005450-ff98-453e-8796-cfbe4f42280f_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/a7705c9f6df54662b6fb8877da9a0ed125713077990442d1bf9902ba04713700/BACK-TO-LIFE_1_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/540dd7cccc7cd02baba2e65140f7821352d5b4a4466dce514b144f50de8c5696/VIRTUOUS-CIRCLE_1_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/854524e1d54103b9d57c9562973dcac507587c16d34a373f4b296149e3bd1db8/PAI-1064_HELPSWITH_DESKTOP__1_485x.jpeg)
![](https://freight.cargo.site/t/original/i/f697b4a071a516f6cbcd3645bf00dcb0a1eab5e5c4fa8ff79a9c6d9610911f18/SALVATION-JANE_1_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/37e894d7c41f5ad55bb050e9da47a013bd39326517d3f98f1babe22485ed7f35/PAI-1086_1v2_600x600.jpeg)
![](https://freight.cargo.site/t/original/i/de6f843627313a19e40fbcc9ce2fd140040fde7d722d39d7ca774243d833e49f/LIGHT-WORK_1_600x600.jpeg)
The client also wanted a secondary symbol that could work in coordination with the Pai logo. We created the patch test symbol to meet that request. It is a letter P for both Pai and patch test, and the dots embrace the action of patch testing.