Spring & Summer 2020
Packaging, primary and secondary
Art Direction — Jonathan Yule & Matthew Sabloff
Studio — Concrete
Client — Ingredients
Dieline Award, 3rd place
The packaging was meant to be as clean as the product. The client was focused on radical transparency of the ingredients, so we used that concept in the packaging. Clean typography accents the clean product, while minimal design components and lux materials talk to the company’s manifesto of using fewer ingredients but focussing on the best options available.